The Netflixification of Everything

Let’s Face It, It’s Happening

Ren Willis
8 min readFeb 19, 2019
So, what is next?

By Ren Willis

In the video world of the Entertainment Arts, we have long seen the “Netflixification Of Everything” happening. Netflix famously went from being an online mail-delivery video rental version of Blockbuster (who?) to become one of the most important sources of original video content that still has network television shook and network executives waking up in the middle of the night sweating in their tighty-whities.

Since the Netflix juggernaut, we’ve seen Hulu blossom…. ish, maybe, well, let’s see what Disney does with it. We’ve seen Comedy Central try to push their own app channels on streaming boxes. HBO Go, Showtime, hell even CBS has gotten into the game launching an All Access subscription site to see new episodes of Star Trek Discovery.

Can. Not. Wait (to pirate this).

But this is only the beginning. Disney recently confirmed that Captain Marvel will not be going to Netflix, being exclusive to their own streaming service Disney+ (side note: horrible name). And even more recently, Netflix has dropped the last of their Marvel properties in preparation of the launch of the Netflix competitor. Smart move, imo…